Jefferson Fisher

Number one, how do you sound more assertive without sounding rude?

Number one, it's tone.

Tone has a large part to play in it.

Probably 98% of being more assertive is your tone.

Tone is something that is,

innate within all of us.

And the best way I can compare it is music.

Think of music.

I want you to think of a piano.

Think of, just close your eyes unless you're driving or walking, don't do that.

And think of piano keys, your middle C, right in the middle.

And imagine if I gently press on the keys, right?

Maybe I just, I barely lightly play and you can't really hear it.

And I'm playing really passively, almost where you have to strain to hear.

Maybe I, like my daughter did when she first started learning to play, she would just, like she would just slam her hands on the keys.

Or maybe you've had an animal, a cat, walk across it and it's jarring, right?

It makes you kind of wince.

Or maybe it's something really low and it's almost a continual, resounding, aggressive type of sound.

Think of bands, rock bands, very aggressive, hard chord.

It's bar chords and loud cymbals.