Jefferson Fisher

And I think my voice is actually starting to go out.

So this is perfect timing.

As always, you can try that and follow me.

Before we get into it, quick note, I just launched a premium version of the podcast on Supercast.

If you want ad-free episodes, bonus content, and AMAs where I answer your questions directly, it's all there.

If you'd like to support the show and get access to all of that, I want you to go to jefferson.supercast.com, or you can check the link in the description below to join.

All right, let's get into it.

Welcome to the Jefferson Fisher Podcast.

Today, my guest is my friend, Emma Greed.

She is the founding partner of Skims, as well as the co-founder and CEO of Good American and has a roster of businesses and foundation boards and shows that she is a part of.

This woman is incredible.

Today's episode started with me confessing something big to Emma, and that is the first time I met her at her podcast, Aspire, which is in the Skims office there in L.A.

I was actually intimidated before I even met her.

All of her team showed up.

And let me tell you what, she has a very firm control

over what exactly she's doing in business.

And so this was my very first interaction with her, so we get to have fun with that.

Also, she has a book coming out called Start With Yourself, A New Vision for Work and Life, which is out today.

The link's down there in the show notes.

We also took a deep dive on being direct.