Jefferson Fisher

This is the kind of stuff that I nerd out about secretly.

But that comes, too, from, like, what's the takeaway?

Is expose yourself to creativity.

Like, expose yourself to... There's some people who go, you know, there's the downside of reading too many self-help and whatever.

And I agree, you can have...

too much if you're not acting on it, but you have to expose yourself to different mediums, different, like there's a reason why the color world has a spectrum, like that you have to have spectrum and diversity in your life.

Like there would, even in investments, like you don't want to just go with one, like it's, you always have to, exactly.

And so it's the same thing of how do you, you, you hear that from Matthew McConaughey and you go, you know what, I'm going to add a little bit of spectrum.

And so, and that didn't

into something else.

And then you have... Because you've written this book, here you are doing stuff with the bear.

You're designing a stadium.

You're doing like... We're doing lots of fun stuff.

I'm telling you.

And your wife's amazing.

So you're getting to do all this stuff.

The fact of just how we even kind of came into play is crazy.

But that has to do a lot with...

opening yourself to a lot of different yeah colors in the in the spectrum so man thank you so much for sitting dude thanks for having me talking with me this thing uh the field guide unreasonable hospitality field guide you got to get it when does it come out it's april 28th it's gonna be a killer man i i as soon as i got it i was like doggone it this is so good uh for anybody wanting to

as strategic planning to their teams and how to do it differently.