Jefrë

And so I said, instead of locating the moments, I'm just going to do the moments.

And I said, that's what I'm going to do.

And I said, how am I going to do that?

Yeah.

I didn't want to go back to art school.

I didn't want to do any of these, you know, the traditional thing that you do as an artist.

And there is these percent for art program where cities were issuing call to artist.

Um, you have to come up with designs, not based on your portfolio, who, you know, it's just based on ideas.

And my first year I was a finalist on 12.

I won eight my first year and it was the fastest artist to break the million dollar mark and commissions in my first year.

And then since then I'm like, okay, if I can do that, um,

Can I go taller?

That's when the journey of going taller started.

You know what it was is that, you know, as I started traveling the world and designing cities, we started studying and I started looking at these icons and I was able to witness two times where people were doing celebrations or actually someone proposed in front of these giant icons like the Eiffel Tower or the St.

Louis Arch.

And you saw the joy of everyone being in the selfie phase, right?

Everyone's like, okay, taking a selfie.

Yeah.

And it's a selfie of them with a moment that they're capturing for them.

That's sort of a moment in time and space or where they are at that moment outside of work, outside of family, just to be there to capture that piece in the back.