Jen Cohen

How often are you in like in office, in clinic?

Wow.

So social media has become like, how much of it would you say is your business now?

Social media, like 70%?

You know, actually, now that we're talking, it makes sense why you would do so well on Instagram.

Because if it is the age demo of 40s, 50s, late 30s, let's say, that's who would be affected by perimenopause, menopause, right?

So you're like right in that strike zone of information that is completely of interest.

And what I was going to ask you, and now I kind of just figured it out myself, like, is it because I'm in that age demo now and it's possibly like affecting me that all I seem to see now are things about menopause and perimenopause and hormones?

Well, I also think though, like in this business, so like I talk to a lot of people in like productivity and health, wellness, fitness, longevity, all the things, right?

And obviously also business mindset.

But I will say I have noticed a major uptick and upswing in even people who don't necessarily talk about hormones and menopause are now putting these guests on their shows because it's a very hashtag friendly thing now, right?

So people are, what they're doing is they're gravitating to people who will get them views and what's trendy and popular.

And this has become a very trendy, popular area because I guess-

I love that.

I love how you call it menopause.

That's hilarious, by the way.

Yeah.

That's so great.

Okay, so let's start from the beginning, okay?

Because there's a bunch of stuff when I read your book, and a couple things really were shocking to me.