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Jen Grant

๐Ÿ‘ค Speaker
321 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Not quite there because we're a little land.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

We're actually right just about at the 1 million ARR.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

I'm ready to go.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Yeah.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

So almost everything has changed.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

So I'd say the first thing that changed, and I think this is really great for your audience because this is exactly how

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

a startup early stage kind of growth happens where we sort of started out saying, yes, this is for SMBs.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

This makes sense.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Let's do volume.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Let's get insights.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Right.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Our ARPU was pretty low, but oh, we were going to get the volume.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

And

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

What we realized in the last two years is that the product itself really speaks more to an enterprise play.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

And as we started really digging in and finding that product market fit, it was much more useful for larger enterprises.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

So now our average selling price is 125K.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

We closed a big 336K deal.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Yeah, yeah, exactly.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

So we've got these big, big contracts.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

And of course, you have to change your entire, the way you run the business, because instead of this sort of fast volume, like get them up and running.

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