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Jen Grant

๐Ÿ‘ค Speaker
321 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

You have these longer sales cycles.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

There's like 10, 15 people at the company.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

You're meeting multiple times to sort of get everybody on board.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

You sometimes have to work with procurement and legal and contract negotiations.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

So it's a complete, like it is a different business from what it was two years ago.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

So exciting.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

And it's absolutely the right thing.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

But it was funny when I listened to the podcast again, I was like, yeah.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

This is wild.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Yeah, no.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

And that's been one of the challenges.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

And I think I would give us maybe like a B plus on that.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

So we have a couple of our smaller customers.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

They're up and running.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

They're super happy.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

We continue to support them, you know, when they have a bug or they have a question, we're there.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

But there were plenty of, and one of the reasons we shifted to enterprise, there were plenty of SMB customers that didn't really have the resources for an app building platform.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Like they just didn't have time to build apps.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

And so in some cases it was very easy to say like, Hey guys, you know, you never really built an app.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

So,