Jen Grant

Let's be friends.

And, and in some cases we pointed them to other products that we actually thought were better fitted

for an SMB, a simpler solution.

Which would be what?

Some of the ones we think about are GoForms is a great example.

So it's a much simpler kind of app, but is faster to get going.

I believe you can even upload a PDF and all of a sudden you have an app.

And that's the kind of thing that many of our SMB customers, that's all they need.

They just wanted to go from paper to an app that

does a whole lot of great for their business.

And for us, what we started to realize is some of the value that we were offering is that we can, from a technical standpoint, we can integrate into multiple data systems and we can create apps that have data from Oracle and SAP and Salesforce and Zendesk.

And the minute you say that, you realize like,

No SMB gives a crap.

They just want their one thing.

But every enterprise has that issue with these data silos everywhere.

And we often hear from companies that they say, oh, my HR onboarding.

First, I have to log into Workday.

And then I log into this specialized onboarding system and I fill things out.

And then they have to log into this other system.

And so this idea of like, great, build an app that makes it really easy for the user to