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Jen Grant

๐Ÿ‘ค Speaker
321 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

And in the background where nobody can see, it'll deal with the fact that that data goes to this system, that data goes to that system, and all of this sort of complexity that typical enterprises have in their technology stack.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

So that was really the insight was like, holy crap, we have this great, great thing for enterprises.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Not as useful for SMB.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

We've got about 15 enterprises.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

So it's still, you know, that's the other change is that when you're, when I was at Box, for example, we were constantly saying like, you know, 15,000 customers and then we had 100,000 customers and then we had 8 million, you know, it's like you have these really big numbers of all these customers and you're in the enterprise and you're like, 15, yay!

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Exactly right.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

And so you have to kind of reset your expectations and what you count.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

And you start saying, okay, well, what's our average selling price?

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Like when we have 15 and our average selling price is somewhere between 150 and then expanding to these 350K deals, like that's not so bad.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

So we'll be okay with that.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Not quite there because we're a little late.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

We're actually right just about at the 1 million ARR, which we're really excited about.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

Like literally we're like just about to go ding and get that.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

It's seat-based.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

So what we're seeing is one great example, one of our older customers, they started, they built one app and they had about 250 people using it.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

And then they built their second app and they added additional 300.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

And there was some overlap of app users.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

And then they added, now they're at five apps and they're,

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

just shy of 1,000 users.

SaaS Interviews with CEOs, Startups, Founders
How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS

So that was one where we landed small and then grew over time.