Jennifer Meyer

shelters and they just need some clean clothes.

Right.

Well, part of that's going to be marketing.

And like I told you, we've had zero marketing spend in the last couple of years.

Yeah.

A lot of our local customers were door knocking, but the customers that we have in, it's interesting.

Actually, the most effective marketing we did was having a local news station talk about us.

And we had the highest hits from that.

So it's going to be just getting visibility, getting in front of people.

I don't because I was not yet with the company, but we were actually at that point, they were just kind of at the end of their funding and they were just beginning to ramp up.

And they were at about at this time a year ago, they had finally ramped up to around $12,000 a month over a four month period from about five to seven, nine.

There's a natural attrition rate.

And this is universal with actually all of our competitors as well.

I believe that partly is maybe they've tried us and they're like, you know what?

I'm just going to do my laundry myself.

It's not that, you know, they're like, I'll give this a try and I don't like it.

Some that could be, you know, this last year was a pretty significant change in the economy as well.

And people are tightening their purse strings and people are getting laid off.

And, you know, that's an easy thing to cut, which is why we're focusing as well on the businesses because, you know, chiropractors, short-term property rentals, it's a need that they're going to have to have regardless.

Yeah.