Jennifer Pattison Tuohy

Oh, wow.

And...

We're like, we're going to fix this.

Now, that's like unprecedented, you know?

For a $4 button.

That gives me a lot of hope for the standard because my biggest concern when it first launched was, you know, okay, we've got Samsung, Apple, Google, Amazon.

Yeah, we're all working together.

Kumbaya, this is going to be great.

But, you know, two, three years down the line, are they all going to be like fighting at dawn with each other to like…

No, get off my turf.

This is my walled garden.

And honestly, I don't think that's happened.

I think the platforms have been somewhat slow to adopt support.

That's been a frustration.

But it does seem like they are still all working together.

Because success for MATA should equal success for them, right?

That's, you know, it's still a little up in the air.

Their partners are people like IKEA, and they want those partners to be successful so that they will continue to support their smart home ambitions.

So it's a bit of a sort of flywheel, but I feel like that concern I had early on that the sort of the alliance would crumble.

after a few years.