Jennifer Pattison Tuohy

Again, they need to come up with the value add.

Like, okay, we're going to connect this device.

But it's not just about the fact that it's connected.

It's about what it can do for you.

And that's what I'm hoping to see more of.

And I've been disappointed we haven't.

seen more of that to date and I think that's largely to do with the rollout of matter you know it's taken a while there have been some bumps in the road and I think I think I'm really keeping a close eye on whether we're going to really see

outside of the smart home adoption, because that's when it reaches that kind of critical mass and, you know, hopefully becomes a more of a mainstream solution for people, because today it's still niche.

And the people that are really benefiting from Matter today are actually the semiconductors makers, like NXP, Nordic, SI Labs.

Sorry.

They're the ones that are really benefiting at this stage because everyone's, you know, there's tri-radio chips.

Everyone's got their thread and their Wi-Fi and their Bluetooth.

But in many ways, that's good for the consumer, but just not for a while.

Because once these new chips are in these devices, you'll be able to use any platform you like.

That's, like, ultimately going to be – I know it's the long game, though.

Yeah.

Yes.

And they are.

And in fact, I did talk to someone from one of the major ecosystems at this panel conference who was in charge of bringing everyone together to fix the IKEA problems.

So they had like a emergency summit for like a week with all the major platforms.