Jennifer Pattison Tuohy

should work with everyone.

And I think that's really the value proposition of matter for manufacturers in general.

One thing I've been surprised about, though, is we haven't seen more companies taking up

this opportunity because right now, most Matter products come from the companies that were already in the space.

And the point about Philips Hue that you made, David, is that they already worked with all these platforms.

So what's the benefit now of switching to Matter for them?

And I actually spoke with the CTO of Hue at this event.

And for them, the real benefit here is that they can now build more experiences on top of that platform.

connectivity layer and not have to spend all their time troubleshooting whack-a-mole with five different platforms.

So it kind of helps them stay relevant in the smart home space as these mid-tier value brands like IKEA and IKARA start coming in and potentially eating their lunch, which is what we're starting to see.

And this is where Matter is great for the user, is that we're seeing less expensive products come into the market

because these companies haven't had to invest a ridiculous amount of time and money working with everyone.

What I'd like to see is more non-smart home companies, more Ikeas coming in and making interesting products

that work in our smart homes that they don't have to sort of deal with just the connectivity.

They can come up with really good and useful features for us in our homes.

We're starting to see it from like some of the lock manufacturers, like Schlage and Kwikset.

You know, they're adopting the UWB unlocking, which is really interesting.

And that would have not been possible before open standards.

And this is the hands-free walking in, having your door open with just using your phone in your pocket.

Smart appliance makers, we talked about washing machines, fridges.