Jens Grede

There was this moment for sure when I realized that it really had hit the nerve, that our timing had lined up.

People genuinely loved the product.

The world that we built was highly desirable.

And it was one plus one plus one wasn't free.

It was a hundred all of a sudden.

It was just asymmetric.

The amount of interest that the customers had in the brand and the

Six years in, I think Skims is a far more important company culturally than it is the size of a business.

We're still a small company for what I believe is a very big brand.

Kim is incredibly clever.

She doesn't get enough credit for what a great executive she is.

She's very smart.

She's a public person.

She's also a private person, a celebrity, probably one of the most famous people in this world.

She's also a creative director.

I think we share some of that objectiveness.

She can very much compartmentalize, I believe, the different roles that she plays and draw lines between the different areas of her life.

We were both very aware that if you want to build something with longevity, if you want to make something that really matters, it has to be a platform.

It can't be about one person.

I remember showing her a picture of this kid in an American city wearing a pair of Beats headphones and a pair of Jordans way before we launched.