Jens Grede

And I said to her, that kid has never watched Michael Jordan play basketball, nor did they listen to Dr. Dre.

Yet both of those companies would have been impossible without its founders.

So the work to make Skims a pop culture platform really started day one, because we knew it took time.

What made Beats, Beats, was LeBron wearing it between the bus...

And the locker room.

What made Jordan, people say, oh, Jordan, or they called Skims in the early days a celebrity brand.

And I said, that's fine.

Is Jordan a celebrity brand?

It is.

It's just 40 years old at this point.

It's the fact that the Jordan platform allowed other athletes that shared his competitive spirit and athletes that were connected to culture and you kind of know what the Jordan athlete is about.

The Jordan brand is inspired and built upon Michael Jordan's importance in popular culture

in that era and has become a platform in pop culture for 40 years as a result of it.

I'm paraphrasing slightly, but I believe that 20 years ago, about 14, 15% of American teenagers wanted to be a professional athlete.

Today, that number is more like 3%, but almost 20% of American teenagers today wants to be a creator or an influencer.

Well, if you tell me, isn't Kim Kardashian the Michael Jordan of the influencer generation?

I would say she is.

She deserves to have a brand that is inspired by that and a brand that will live on in 30, 40, and 50 years as a platform in popular culture, just like Jordan is in sport.

I'm going to put that to Kim because she's a participant in popular culture, not an analyst or someone who is trying to figure it out.

She is it naturally.