Jens Grede
👤 SpeakerAppearances Over Time
Podcast Appearances
Our disposition is different.
Corporate America looks at...
What they do and they overanalyze it and they invest time and money in research and decision making and to build consensus about who to endorse and what to do.
They try to create content that everybody can be happy with and sign off.
And then they put it out in this world.
No one cares.
No one really cares.
But it's also one year later.
It's like if my wife asked me what I want for dinner on Thursday on a Monday.
I don't know what I want for dinner on Thursday.
It's Monday.
Popular culture is dairy.
It goes off.
The first thing we did was first go at it.
Not everything we do is going to be successful.
Not everything is going to track.
We don't optimize for what is going to work and not work.
That sounds simple, maybe counterintuitive.
But if you want to be in the zeitgeist,
It's about doing rather than not doing.