Jens Grede
👤 SpeakerAppearances Over Time
Podcast Appearances
It's about action rather than inaction.
So you do more rather than do less.
The second thing is just the decision-making process.
You can't operate six months in advance, a year in advance.
It's impossible.
But imagine if we operated six weeks in advance.
well, six weeks in advance, I know who's going to be nominated for the Oscars.
I know who's likely going to be up at the Grammys.
I know that the next season of White Lotus is coming out.
I know when the season finale is going to be.
So when you're operating much more in the immediacy
or popular culture, your chance of being effective increases exponentially.
So if you think about some of the stuff that we've done at Skims, last year for the MBA, the face of Skims was Shajil Alexander.
That was his breakout year.
This year was Donovan Mitchell.
Last year, we featured Patrick Mahomes and family over the holidays.
We didn't know he would win the Super Bowl.
He wins the Super Bowl every year.
You could know that year.
Exactly.