Jensen Huang

It gives you an example that in fact so many risk architectures, which were beautifully architected,

incredibly well-designed by some of the brightest computer scientists in the world, largely failed.

And so I've given you two examples where one is, you know, one is elegant, the other one is barely aesthetic.

And so...

Yet x86 survived.

InstallBase is everything.

InstallBase defines an architecture.

Everything else is secondary.

There were other architectures at the time.

CUDA came out, OpenCL was here.

There were several other competing architectures.

But the decision that we made that was good was we said, hey, look, ultimately, it's about InstallBase, and what is the best way we could get a new computing architecture into the world?

By that timeframe, GeForce had become successful.

We were already selling millions and millions of GeForce GPUs a year.

And we said, you know, we ought to put CUDA on GeForce and put it into every single PC, whether customers use it or not.

and use it as a starting point of cultivating our install base.

Meanwhile, we'll go and attract developers and went to universities and wrote books and taught classes and put CUDA everywhere.

And eventually, people would discover, and at the time, the PC was the primary computing vehicle.

There was no cloud, and we could put a supercomputer in the hands of every researcher in school, every scientist, every engineer in school, every student in school, and eventually, something amazing will happen.

Well, the problem was CUDA increased our cost