Jeremy Bloom

And it's been a really fun adventure, I will say.

And this technology, as you know, is moving so incredibly fast.

It did really well.

I mean, not only did it become a PhD level judge.

And by the way, it was trained by the head of our head judge at X Games.

It was trained by a lot of our athletes.

But it started commentating the events in like an endemic X Games voice.

And it knows the history of the athletes.

And why this is important is because we're a global sport.

We have athletes from over 25 countries compete at the X Games.

And so we have fans around the world that want to watch our event and consume our content.

Well, now we can use this technology to broadcast in their local language.

which is exactly what we did at Summer X Games in Salt Lake City.

So we did Japanese, we did Portuguese for all our fans in Brazil.

We did Mandarin and Spanish, the first time ever in X Games.

And it was all by using OWL.

That's incredible.

This technology that can not only judge, but it can commentate and it knows the athlete's history.

So it can draw back different anecdotes that are valuable to the audience.

And so, yeah, we're really pleased with the progress.