Jeremy Bloom

Could you tell with the voice that it was AI?

No.

I'm serious.

So in Aspen, you couldn't tell it was AI.

It sounded like a human.

And it's advanced so much since Aspen.

Now you can clone people's voice.

Like Selema Masake, who's been doing X Games for nearly two decades.

We could take his voice, his inflection, his tone, and do his voice in perfect Japanese.

or in perfect Spanish.

Or we could go to Snoop Dogg and say, hey, Snoop Dogg, can you lend us your voice?

And we could do Snoop Dogg in like the most endemic announcer ever for X Games.

He knows every trick, every degree of difficulty, everything about our sports.

And so again, this is not technology to replace commentators.

It's using this technology to give commentators superpowers so that now they can speak 40 different languages and your sport can be broadcast in local languages all around the world.

That's going to be big for them.

It's big right now.

We're in conversations with 12 other leagues just to use the commentating because every league wants to go global.

And a lot of these sports have international fans.

Even the NFL has fans all over the world.