Jeremy Bloom

And it's one of their biggest priorities is to go global.

And so we're really harnessing and leveraging the tip of the spear of AI.

This company was incubated and built inside of Google.

And that former head of Google AI is now the CEO of OWL.

And so we really have access to cutting edge technology and we're trying to push the limits as far as we can.

Yeah.

We're just gonna be talking about the journey of OWL and some of our plans for the future.

And we are targeting some events where OWL will show up and exclusively judge the competition, exclusively commentate the event.

Not at our big like, you know, like Summer X Games or Winter X Games with some of these partnered events that we're going to, you know, put on ESPN.

And let's see what the technology can really do.

I think it's really bright because I spoke the last month at UCLA to a graduate level class.

There's probably 200 people in the class.

And I said, raise your hand if you have cable.

and not a single student raised their hand.

And so we're just living in a totally different media landscape than we were when I grew up and I had three channels on my TV and you had to mess with the rabbit ears to get Fox.

And so it's really important for especially sports like X Games where our demo is young.

I mean, we dominate teens.

We dominate sort of Gen Zs and early millennials.

Like no sports property can sort of match that type of audience and engagement.

X Games have been setting youth culture for three decades with skateboarding and BMX and skiing and snowboarding.