Jeremy Moser
Appearances
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
So at first I kept it super simple. I would literally just find a course and I would be like, I'll just take that exact script, right? And just like harass it. But that didn't work. And then I realized that like for me, it felt cringy, which I think is a bit more the European side coming through. And so what I did was like, well, I probably like, I compared a lot like sales to dating.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And I was like, well, I was probably never the person that would just go out and like spit a bunch of stuff and then like you'd get back. But I was like, You go like building relationships, right? Like that's that's kind of how I got together with my wife. And so I was like, OK, I'll use the same approach. So I hit those people up, not in terms of, hey, buy my shit.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
earn everything you get otherwise we'll take it away from you for me sports was very big growing up i you know never missed anything but i had like always had to do well because it was like well ain't getting new boots if the old ones are still good to run in you know like that that whole like i guess normal spiel yeah but uh from a young age i was pretty much told like hey look we're gonna go get you good grades you have to be good in school that's the foundation of everything and then you go get a degree and everything
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I'd be like, dude, I love those posts. You should probably do this and this or like, hey, have you ever thought about doing X? I think you can make so much more money. And so it became more like a value driven approach.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
You know, we have one person that we have both in common bastion slot. He's one of our first ever clients. I thought I followed up with him and built that relationship for nine months.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Starting June 2020. until Jan 2021, I think. And that point we signed them. So it was one of those, like I built the relationship and I would just send 30 new messages every day and then follow up with 10.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
So I basically like reached out to like 300 people and just try to build the relationship because they're like, worst case, someone who's a millionaire thinks I'm cool and wants to chat to me, right? And so that really built sort of everything else that kind of spiraled through.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And then obviously sometimes we had the leverage of like, I had a small page, my business partner has a page with like over 2 million followers. And so we would be able to have some form of social proof, like, hey, we've been able to get this done, right? Like the smallest proof of social proof, like, hey, we've done this that the client hadn't done.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
You should let us help you with X because I think we can do Y. It was that paired with just being super transparent. I wouldn't say guaranteed or you don't pay. It was like, look, this is our hypothesis. We'll do our very best to do it for you. And I'm very confident we can do it. That was it.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
so let's talk about that mindset man where did you have that mindset from being a division one athlete like where did you get that mindset dude it's the athlete's mindset i think one is it comes from my dad like my dad's like he's not one of my best friends but like he's like a really big inspiration to me because he's not very smart in terms of like you know bros in 2024 and he's still like collecting all the bills manually like he's manually like sticking together all his like receipts to do accounting right dude all parents do that but
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
But essentially like I just saw him that he literally just got to where he is from like not having a high school degree, like working like dead end jobs to like, you know, building a sizable business of just basically working. So he would basically just go out 4 a.m., wake up, start work at like 5, 6, work till like 8, come back, like eat dinner with my mom and I, go to sleep, repeat the next day.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And he just did that for like 40 plus years. And so to me, I was like, okay, cool. I can do anything if I just put in the work. Right. At the time, I do have to say it made it easier because I didn't have anything to do. So obviously we were stuck in our homes.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
It was great.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I loved it.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I was like sick. So essentially I get to work out actually like in a little house, do a bunch of work and not deal with any bullshit. This is awesome.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
You got to have a North Star. I think everything becomes easier when you have a North Star that you can optimize towards. If I want to make 10 grand a month, right? But I'm just like, I just want to make 10 grand a month so I can go pop bottles and live, right? Like, if that's the goal, or I can wear a Boston Rolex and like basically flex on people. That's not really like a north star, right?
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
But unlucky for them, I really fell in love with sports. At first, it was like football, which like is soccer here. I played for like one of the top clubs there, but then really shifted all my love into tennis. And from there, I was like, well, I want to be a tennis pro. And so kind of the whole life shifted. And like as I did school and tennis, it kind of got a bit tough.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
We speak a lot of this in your content. It was like the retiring parents angle. It was that type of stuff. For me, it was like that I want to achieve something and like prove my mom wrong or prove my dad, you know, right, that like I can do this thing. And so I think for me, that was really the north star that kind of pushed me. And I just realized like it was an either or.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Either I was going to figure this thing out or I was going to go in corporate. I also knew that in Switzerland, I would have a harder time getting a job because they don't really accept US degrees. And my wife, she's from England. I was like, well, that's going to be really tough, right? So the why was really strong. And that's really what it started for me with.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And from there, it was just like, I think just being real with yourself. Understand that it's going to suck. It's going to take work. It's going to not be easy. But by doing the things that you have to do on a day-to-day basis, right? And doing it well and doing it as good as you can. That's when you can max out like that stuff. Right.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Our entire agency isn't built on like, you know, I sit here and like I guess a bit of the face of the brand. Right. But but behind me, there's, you know, three or four full time copywriters that we have. There's my business partners doing like 14 hour a day still. Right. There's, you know, there's an entire team behind it. So it's like.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
understanding that like it's not as easy as it looks and that it's gonna take shit but you've got to actually go and do the work at first i think that's the biggest thing like understanding that there's this work involved and once you break it down what the work is you do it if i knew that hey out of a thousand people i can close one deal i was like cool if i want to close a guy in one month right because i knew for me i was on the clock my business partner he was racking in like his hundred grand a year with like his theme page i didn't have shit going so i was like okay
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
For me to get that guy interested and hopefully, like, use his page, right, which really what it was, I was like, I need to fucking find clients. So I was like, okay, if I reach out to a thousand people and I run a close one that I just suck, then I probably should go work a job.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
So the funny part was like, it wasn't like a, hey, get this done. Or like, we won't work together. Like, obviously not. But it was like, look, that's kind of what's needed, right? To make sense for him, to be quite frank. And then at the time, I was like, okay, cool. And we actually like didn't see any success. We had so many sales calls where we were like at 12, 1 a.m.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Because we were like eight, nine hours ahead. We're like, yes, I think we closed that guy. And then he ended up not closing. And then we had three people close within two days. I think it was three within two or like four within three days. Something like that. And we both were sitting there and we're like,
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Oh shit, like we both had like this one day of like panic where we're like, now we need to actually do it and not just talk about it. You know, and then it was just like, well, in the worst case, we fail and we just refunded the money. What else could go wrong?
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
That was it.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And so when I was 17, I had to take a really honest look and go, am I going to go pro?
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
right that's just what it is i hire smart people than me to go ahead and handle the numbers and all that jazz i think that's what it comes down to right i think is i i personally think that having a business with a business partner is one of the best things ever like i wouldn't have it any other way to me it's more like having good partners right like to a degree i always say like we're kind of partners in terms of like we'll handle that side of it and we we approach it with such right and then in return you get to focus on the sales side yeah right i think it's it's having good people around you is is massive advantage dude it's energy
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And I was like... no, not going to work. And at the time, someone came and was like, by the way, in the US, there's a thing called college tennis. Do you want athletics? I was like, that sounds interesting. And then we saw, like, obviously the top schools, like the UGA's, the USC's, and I was like, oh, if I can do this, this is fucking sick.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Yeah, so right now we offer really one thing, which is like sort of like Instagram growth and monetization, which is like for personal brand, which are like the coaches, consultants, core sellers. And what we do is super simple. One, we kind of come in, right? And we essentially set up your branding blueprint, which is kind of like, what's your story? What are your opinions? What are your beliefs?
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
We set that up for you because that's a foundation. Without that, you just build a house on quicksand, right? And then from there, we essentially create content, which are like reels, right? Which are like storytelling, opinion-based, maybe some tactical stuff.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
threats which are like those carousels right and then what we do from there is we look at like which content piece performs best which one doesn't and then from there we turn that into what we call a shout out which means we pay those theme pages to essentially promote the best performing piece of content now i don't really advise that to anyone starting out to do that we work with people that make at least like 100 grand plus a month preferably like 200
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
which is kind of where you were at when we started working together, right? We can't take that as a North Star. Because at that point, you can afford us. We're pretty fucking expensive. And you have enough money to where you're not going to be like a leech in terms of like, I need to be a millionaire today or it's going to suck. And so that's what we do primarily.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And we really kind of take this whole, like this whole internet has this angle of like a growth partner. And we really have that in terms of we ain't trying to have a client go micromanagers. Like we go out and we figure shit out. We're trying to just bring you a fuck ton of leads and then hammer you and your business on like, hey, convert those leads. Right.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And at that point, I started to go through that recruiting process, ended up getting an offer in Fresno, California, and I was like, nice, I'm going to California, not knowing I was about to be placed in the middle of the hood.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
So that's, that's kind of how we make our money. We're like eight to 10 people at any given point with the goal of really like making money through rev shares.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And on the, on the, on the second side for people who don't qualify for the agency, we've now are building out a consulting division where it's more like, Hey, we'll give you our proven content structure. I will show you how to build up your brand, how to create content and ultimately convert leads.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
This is not really the case study where we've had a few, four people that we've taken from zero to like a million a month.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
we haven't, that's not what you learned there, but it's kind of like how we can make an extra 50, maybe even a hundred grand a month. Right. Right. If you already have a proven offer. So that's really in a nutshell what we kind of do right now.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
No, but the business. But the business! We used to just be so obsessed about the followers, but to me, I'm just more like a numbers person, where it's like, I want to scale the shit out of companies. I want to come in and be like, hey, let's do this, this, and this, and let's scale this shit up to like a million a month. Which I know are like...
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
We thought about it, but I think at that point it becomes a lot more difficult because I think one, getting in with them is a lot harder, which means the acquisition cost and time horizon extends. But at the same time, I think working with those brands isn't as fun because there are regulations of what you can and can't say.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I think it's harder to create a brand for Coca-Cola because the corporate brand is already so big. We like the people who aren't massive yet.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
it's easier to me at least it's if somebody's winning small it's easier to make them win even bigger as opposed to like a massive winner and like you know try to help them do something that they don't even want to do yeah if we take for example let's say you go and take andy elliott and you're like hey andy will actually go and do this type of content it's probably not going to work out as well as it did for you for example because it's like there's going to be some resistance right so we like the the niche guys who aren't like ultra massive yet who really want to make a name for themselves because it's easier to
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
plug and play our process and to make sure that the client kind of uses the right process and like approach when it comes to branding.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
all they base their personal brand around is not the niche authority it's the story right people buy from iman and aspen makers because they love the story of the single mom people give hormones the percentage of their equity because they see that he's made it from like all the way bottom to the top
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
people love andy elliott for example because he's they've seen like wow he's that guy he's lived the life that i'm living through right now yeah same with you people love you because they're like oh paul like he's relatable he's like true american like you know he has all those touch points and so by building your brand on the story effect you're actually able to get people in so now for example iman he's able to talk about his sunglasses and people love it hermosi talks about what cereals he's for breakfast and people love it right
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
you're seeing some similar effects. And so that's really what our philosophy is. If somebody comes in, he's like, well, I'm the ultimate gardener and I have all the gardening supplements, like hard to make that work.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
First thing is posting every single day. The number one thing that I see is a twofold. If you don't post, you can't build momentum up for your account, which means if you post 30 times and you get a thousand views, you have 30,000 views, right? And if you then just get, or if every piece gets 1% more views, you'll compound that thing really fast. At the same time, it's a skill level compounding.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I know in this online self-improvement, how everyone shits in college, I loved it. I would give up everything right now to be a freshman again. It was unbelievable. Like, I think the nice thing about Fresno was everything was around the community, right? Like, USC, UCLA don't get that as much because it's, like, in big cities. But everyone in there was, like, in the Valley, Fresno State, Go Dawgs.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
The more you post, the better you get, right? This is the first thing. The second thing is research. Just like with anything, the more research you do, the better clarity you have. You know, I kind of compare it as like if somebody just gets you into a room and it's just kind of like, hey, you're blindfolded, just try to shoot the target. You're just like rolling around shooting. That's hard.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
But when you're like, hey, the target's likely going to be Miami downtown. And you sit there with a sniper rifle, it's easier to do it. So from a research perspective, it's like you want to know exactly who's your ICP, who are you trying to target, what is it that you like, your opinions, your views, your kind of story, so that when you see pieces of fun, you're like, ooh, this is good.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I can add a twist to that. I can replicate that. And so now you have a higher chance of success because you do the research. I think the third thing is just extending your time horizon. People think that they should post five, seven times and go viral as opposed to just playing it as a long run.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Or people try to get 10,000 views and make $10,000 as opposed to making, you know, consistent money and making. One of our clients, he literally told us, I'm not trying to make a million today. I'm trying to make a million a year or two year from now and make it consistently.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
That's kind of the three things I would say.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
2020 you could sell anything.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Really two channels, Instagram at Jeremy Nick M or on Twitter, which I think it's Jeremy Nick Moser. Those are two platforms I'm most active on.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I'd say if you're trying to become an entrepreneur, you want to do two things. One, you really want to research and kind of look at a different model. There's dozens of models out there. They all work if you do. And so from my perspective, I like to find something that actually you enjoy. Like if somebody tells me in five years you'll be creating content, I'll be like that.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I'll be marketing in four years, five years. You need to have something you actually enjoy, not just do it because it can make money. The second thing is if you run a marketing agency, whatever business model you pick, go on YouTube and actually just consume. But from perspective of like, don't just find someone you're like, oh, that guy's rich. I learned from him. But find someone you like.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I think it was Hormozy who said, if you don't like their life, don't take their advice. And that is one of the best pieces of advice I've ever seen because I too fell into a trap of like listening to someone whose life I didn't want.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
yeah you you can be rich and miserable right or you can be also poor and happy yep it's hard to understand but but uh like you just want to do something you actually enjoy so for me it's like find someone that you genuinely like from like their lifestyle their philosophy their life choices and then from there you start listening to them you know you go through a course and then you get some first quick wins to see that one i'm doing the work
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I love that. I love the fact of, like, being part of a team, competing for, like, something bigger than yourself. The education aspect was honestly really easy because we just have such a higher, like, standard at home. But I really enjoyed it because, like, they just treated you a bit, like, above everyone else in terms of, like, you skip a test.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I'm actually showing up. I'm not just procrastinating and like, you know, mental masturbation, watching videos. And then when you see you see impact, you buy into a course, you buy into a mentor and just execute what they tell you to do.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
They're like, oh, you can just come make it up in private. Like, even from, like, socializing or, like, maybe even dating aspect. Like, a lot of people are like, oh, you're from Europe and you're an athlete. Wow, that's amazing. You're, like, the elite. Exactly. So that was, I loved it. I had a great time there. Still have some really good friends. Still very tight with my coach. So I loved it.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Well, I think, I think the interesting part about the college stuff is like, I get how, like if I was in the US and had to pile on like 200 grand in debt, I probably would feel the same way.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
But because for me, like majority was paid and then like the part that I had to pay was like fairly feasible for like, you know, what do you pay in Switzerland? it was almost a no-brainer. And so for half the old benefits, like if I wanted to play tennis, I would have spent more money because obviously the coaching, the training and everything was free.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And so I really liked it because it kind of launching into other stuff, it gave me time. I think if you're 17, 18, 19, trying to say what direction you're going with your life, I would have gone the completely wrong one. But having time through college and even getting an MBA, that probably saved me to some degree.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Yes.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
So naturally, like my first two years was good at a great time, but I wasn't really making the lineup. So I was like, my transfer might not. I ended up saying, no, fuck it. I'm gonna figure it out. Right. Like kind of the whole, I'm gonna be better. What did your dad say? And my dad was like, he was like, yeah, I want you to do this through. I want you to win. Right.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And then from there, I was like, I'm gonna figure it out. Play top three the following season. Fourth year was like, if I do well this year, I might go pro. But then that year I was kind of like, maybe not. And at the same time, it was like 2018, the whole online entrepreneurship thing started flaming up.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And so by the time I was 2019, I graduated, I already had like tried a few side hustles and all of that. And I was like, well, I'm not going to go pro. I don't have to, it's too expensive. It's like a hundred grand a year that my dad would have to give up. It's like going in a job is not what I want to do. And I was like, well, there's a thing called graduate scheme where essentially you coach.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
So I was able to coach tennis. They pay for my education, and I get to teach and whatnot, make some money on the sets. So I get to play and continue playing. I get to get an MBA in Silicon Valley. I was like, unbelievable. I'll do that. Because at the time, I was like, fuck Europe. I want to live in the US. I was like, I love the US of A. I want to live here and all that stuff.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I think I started to look at it from a perspective of... At the time, like my now wife, but she had just like a stipend. I had like my money that I had and I was like, it's not enough. I need to find some other ways.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
So I started looking online and then at the point these like theme pages, which funnily enough is what we do, they started popping up and they were giving like financial advice for like basically book summaries and like they were giving like side hustle tips. I started following that and I was like, oh, this is interesting. Like I'd need to try some of this stuff out. Right.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And then I just thought it's like, oh, this is completely new. And because I feel like in Europe, everyone still looks at it like this is a scam. But because for me, I was so like Americanized and I was so like, you know, I was like, I feel like even strongly about politics, even though I don't have anything, it doesn't affect me.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
But it's like, I was like, oh, I actually need to, I want to get this to try. Like I can make this happen. And so for me, I was like very positively minded because I think also the, it wasn't very widespread at the time. And so when you're topping up on a live training, with some millionaire who's gonna give you the secrets. You're like, ooh, this is amazing.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Until they drop a $2,000 price point on you and you're just like, that's more money than I have in my account right now.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
there were three people there was one i was like i think it was chavez i think he actually i think that guy actually might have died from his i remember chavez yeah he did chavez he did ecom he was out of vegas yes and uh yes i mean yeah it was some crazy stuff him the typical like iman gazi was one of the first ones i really followed and then sam ovens those were the first three that i've kind of oh geez huh yeah that's good that's good
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Good, brother. Thanks for having me.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
That was awesome.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Entrepreneurship facts, right? They might come with ad wealth, right? Whatever the username is, like make money with websites and they don't show their face, but they just post like themed posts. So that could be a tweet that could be like a graphic that could be like an illusion, like whatever it is. I did an animation.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
This post faces stuff and it's usually sent around like one bigger or like smaller topics such as like finance, making money, right? It could be around like food, nutrition or whatever it is. So I started to see a lot of those and it was really like at that time when the whole
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
business and finance theme page needs really started to like kind of pop up because Instagram as a platform was blowing up and really that segment of, I guess, making money online started to become a thing.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
honestly i think i discovered it in like off like a month and a half i started to see the first people that post like hey you can make money for theme page that was like 20 i think end of 2018 beginning of 2019 so i was like well i'm doing this so i started a bunch of theme pages i failed miserably like eight of them but my issue was i would always like jump around to be like oh i think this name is bad i need a new one new page oh i think i bought no wrong followers new page so i'd bounce around
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
By 2019 summer, I was like, kind of seeing some page that grew a little bit. Went home over summer, left my US phone in the US and couldn't log into the account anymore. So I lost that one.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And so when I came back, I was like, okay, cool. I want to give this theme page thing another go. But I want to, at the same time, I was like, social media marketing agency.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
and that's really kind of when it didn't happen for another year and or so anything happened but that was like where i was kind of like i'm gonna use this theme page thing or this social media marketing thing to make money so that by the time i graduate with my mba i don't need a job smart move dude a lot of people don't think like that they just they wait until the very end when they graduate and they're like okay let me go find a job
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Well, I felt that naturally, my mom was very, she still hates what I do. She's like, you could work at Deloitte and make $6,000 a month. Whereas my dad was an entrepreneur, so that's where I kind of got it from. But I was always like, okay, my worst case scenario is making 150 grand a year. So for me, it wasn't really like, hey, I'm gonna go bust or whatever.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
It was like, my worst case scenario is I get an MBA, I make 150 grand entry salary or more, right? And in the worst case, I just fail and then take a lower salary. Yeah.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I feel really bad when people ask if I was COVID. Not from a perspective like I was happy it happened, but like really impacted my life positively. Because at the time I was like trying to do something, but I wasn't really doing anything.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I wasn't all in and I wasn't really seeing impact because I didn't really have the skill, right? I wasn't just that skilled. But then I was working, I was basically waking up at five, from six to eight, I would do conditioning with the guys. Eight to 10 was admin work, 10 to two on the court, two to three lunch, three to five practice, and then five to eight like school, right?
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
So like, I was pretty much like 24 seven audit. And like, it was just like, I was in a not in a good position in life at that point. And so when COVID hit my parents panicked, they were like, We booked your flight home. You come back to us. And I was like, well, this is great because now I actually can't make money. And so I got a stipend to pay for like all my food.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Cool, so obviously I'm originally from Switzerland, as the accent might give away. I grew up very untypically, middle class, maybe even upper middle class, but a very blue-collar upbringing. In terms of my dad, he's working 16 hours a day, having his own little rags to riches story. My mom's a children's psychologist. So from a young age, we're like, well, you gotta,
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I get to live at home for free and I can't leave the house. So I can go all in this internet thing. So I bought a bunch of like courses and like, you know, at that point it was more more courses, more stuff out there. And I think it was at that point where I started to do what's called Instagram shout outs for the theme pages.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And, you know, I started to see a little bit of impact and through that actually bought ads from my now business partner of four years. I was running the agency with me and it was an integral part of why we're able to do some cool stuff. And then by him sort of helping me, I was able to actually take one of the theme pages to like 50,000 followers and made like my first thousand dollars.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I was like, big boy over here, like a thousand dollars a month, you know?
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
It was a lot to me. It seemed like so much. Yeah. The other week, we had a client that paid us $132,000 for a single month worth of work. And me and my business partner were both saying, I really prefer when we have that 1K a month client side. Because it felt like a bigger deal at the time, right? Obviously, not to disregard the fact that it's fucking crazy someone pays you that much.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
Yeah, it's the journey.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And so at that point, I think probably latter stages of 2020, like June, July, I was like, hey, hold up. I like this marketing agency stuff. I've got like two, three courses, but I haven't really done anything. But I see that all these guys that sell courses, they only do YouTube or Facebook ads. Whereas on Instagram, it feels more organic, right? It feels more interesting.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And people probably will buy. Like, I definitely think what I've done with the theme pages, I can replicate for like personal brands. Yeah. So at the time, solo, I just started like reaching out to people, you know, actually managed like I was like, well, I'm actually not bad.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
It's like marketing sales thing just to sell the service close to deals and then made the classic mistake of like, let's just copied someone else was already doing it. Yeah, because I thought, oh, I'm just taking inspiration. Right. Pretty bad. Ended up losing those clients and then re-signed someone. And at that point, I was buying ads from my now business partner.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
I was like, hey, I know you see you run ads for these guys and you seem to be doing really good. Can you help me and we'll split 50-50? And he's like, yeah, sure, why not? And then through that, we both realized that it was kind of like the yin and yang, right? In terms of he's really fucking good at copywriting, content creation, understanding what goes viral and all that stuff.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And I was really good at talking to people, you know, selling, marketing, and kind of making sense of that type of stuff.
The Level Up Podcast w/ Paul Alex
From Tennis Court to Instagram Mogul: Jeremy Moser’s Journey to Millions
And so, you know, it was probably like October, and it was October, like pretty much over four years ago, we were like, hey, let's actually run this as a legit business. And he's like, he was making good money already with like his theme page. He was like, okay, cool. Well, if you find, if we find two or three clients, let's run this up as a full-time thing.