Jeremy Parker

Yeah, we started in 2016.

Since we launched, we've grown over 100% every year.

We're on track to do more than 60 million this year in sales.

That's actually a good question.

So we're very curated.

So we don't offer thousands of mugs or thousands of water bottles.

It's really the top of what's out there.

So the top 20, top 25.

It makes sure that people actually get stuff that they want to hold on to, not in the trash, but it also makes the decision-making a lot easier.

They don't have to be paralyzed by choice.

They can find what they're looking for, design it, buy it, and know that the people that get it are really going to love it.

I'm really about not necessarily the flashy things or the unique things.

I want to offer people products that they'll actually want to keep.

So even a really great backpack or a water bottle, except for the bottle is a really high quality one.

It's not going to be flimsy or break or leak.

I want to make sure that people are getting stuff that is actually going to be held onto.

So, and also we try to push people not to necessarily be a walking billboard.

A lot of people think of swag as look at me, I'm promoting this brand, but it's really about the recipient who gets it.

You want them to fall in love with it.

And ultimately they can become an evangelist for the brand.