Jeremy Wacksman

Yes, and I think the big challenge they are trying to solve is how can I run my business more efficiently?

I mean, the agents that are still growing in this market, they are the better agents because they have been able to thrive in probably one of the lowest levels of volume that we've seen in a long time.

And so helping give them more agency is...

Yes, you could say we're the platform, but making them more efficient, whether it's our tools or other tools.

And I'll give you an example of how we're trying to do that.

So for a long time, we just thought about, hey, you're getting a bunch of customers from Zillow, right?

Zillow has buyers and sellers and you collect them.

And then, okay, we benefit if you convert them.

And they think about Zillow's customers and they think about their other customers.

And they're just like two separate worlds.

And they're like, well, I really like a lot of the data I get about Zillow's customers.

Like, can you help me with those insights about the database of all my other customers?

And so we're now launching a software tool that doesn't just give them the thing they're used to, which is if they want to use data on Zillow buyers and sellers, they can.

And if they don't have Zillow buyers and sellers, we can't help them.

We're actually helping them connect the intelligence and insights.

from Zillow to the rest of their data, even if they're not Zillow customers.

And so you could say that's Zillow providing more software and tools, but it's also us opening it up and giving them more agency to run the rest of their business the way they want.

Building out the rest of this integrated transaction, right?

We want to get to a place where you can open the app.

The experience you had that you talked about the next time you do it, you're messaging with your agent inside the app.