Jeremy Wacksman

It's like, but you should, it'll sell the house faster, but it'll show this room I don't want to show.

So there is that incentive.

So innovate and create the right incentives for people to use it, but it's going to get quickly commoditized.

And that's part of why we're even open with all the rich media stuff.

So yes, we have our own tech.

We support everyone else's tech.

We support a bunch of 3D interactive floor plans on Zillow because if we can just get more folks using the tech and the tools, more transactions will move offline to online.

That's still the biggest shift we're working on is our business is transaction volume-based.

We benefit from getting more transactions flowing online and digitized.

So we're going to bend towards open and we're going to bend towards platform support because we still need to get all this tech, whether it's Zillows or not, to be across more of the content.

I mean, I go back to the...

The really unique thing about this category is, and we'll talk about trans actors, buyers and sellers, not people who are just kind of using it as entertainment.

You are selecting from a too limited set from what you want and having to make a set of trade-offs.

In that marketplace where supply is so constrained, the buyer actually has a tremendous amount of agency.

It's more about actually making sure you hire the right professional and making sure you end up making the right decision, which you won't really, there's no AB test for that.

You won't really know until you do it and then you look back.

That's actually where the agency comes from.

Maybe if we're ever in a market again where there is, it is an extreme abundance market and buyer choice is not so constrained, it would feel differently.

But right now, if I'm a buyer,

The agents I have is, I mean, eventually I'm going to see all the homes that I possibly could buy before I make my decision.