Jeremy Wacksman

Like, okay, well then what?

Well, I cried when I bought my house.

And the data point I always remember was we surveyed the average home buyer.

We do this every year now as a housing trends report.

and sort of percentages and demographics and trends.

And one of the things that stuck out back then was more than half of buyers cried during the process.

We're like, well, that's not great.

We're like, we're the preeminent brand in the category.

We're helping people with the start, but the rest of it's still broken.

So we shifted and pivoted the business to be more transaction focused, right?

And we obviously still have ads and ads as a part of the business model.

But what we've been focused on for a while now is actually building the software to help the buyer, the renter, the seller transact, right?

Not just find the agent, but...

coordinate and collaborate with the agent, the software for the agent to help you buy and sell the house, the software for the agent to help you list the house, the services for you to get the loan from us, the software for you to coordinate all that together.

And we measure our growth and our success now as the amount of transactions that we actually participate in

with the buyer and the seller.

And so that's been the journey we've been on.

We're not done.

That's like you said, there's no more complex database than the real estate one.

That's what makes building this integrated experience so hard is you have to coordinate so many things, which we can talk about, but that's really the history of Zillow.