Jerry Wilmink

I think it was through Twitter.

And then I think it was again through our YEC network.

Yeah, yeah, yeah.

Facebook too.

Oh yeah.

No, you know, I, I'm a startup junkie, you know?

So I, you know, I literally, even at our headquarters here, I incubate other new companies and I just, I love the whole process of bringing, you know, ideas to fruition.

Yeah, so I'm happy to tell the brief story, kind of how we got started.

Okay, what we do is we've made a proprietary smart jewelry product that allows any woman to stay safe.

And so what we've done, actually, I have an image of the product here.

Yeah, yeah, yeah.

This is the first kind of fusion product.

So wearables for years have been made of elastomers and plastics, primarily because Bluetooth and Wi-Fi can't go through metal materials.

And we discovered here that we could transmit Bluetooth and Wi-Fi through metal.

And so we developed a jewelry product with some partners in New York City with past experience from... You've got Iris Apfel on your thing, right?

She is my buddy.

Okay.

What's that?

She has equity in the business?

Yes, she is our designer.