Jess Butcher

Absolutely.

Looking forward to it.

Okay, so how we talk about what we do has sort of transitioned quite a bit over the last five years, but your summary just then was very, very apt.

We refer to ourselves as a mobile visual browser.

What that means is we harness very sophisticated computer vision and image recognition technologies now to effectively be able to recognize anything in the physical world around us through the eye or camera of the smart device.

and immediately recognize it and translate it into a digital content experience.

So think search without words.

So augmented reality is fascinating and we're very well known for that as a technology.

That is obviously the business of putting content as if in the real world.

So overlaying the camera's view of the world with enhanced content.

So sort of recreating ruins or having bubbles that appear that point your direction in one way or the other.

And we do a lot of that because that's a really exciting application for things like brands and media owners to bring their physical world assets to life in a very fun and visual way.

But where we're diversifying now is into making the image recognition actually more the primary tech because how you then deliver information off

that visual recognition doesn't have to be floating as if on that physical thing.

It could simply be a sound file that plays that is an audio guide to the piece of art that you're looking at, or could be a web link that opens up immediately that enables you to buy that handbag that you've just seen the person next to you on the train modeling.

So we're enhancing the content applications of what we can do with that visual recognition.

And AR is a big part of that.

And it's something that our brand and advertising partners, which, by the way, is our main monetization source right now.

They love AR.

So a number of different ways.