Jess Butcher

So for example, we work with Pepsi and Coke.

We've worked with them to turn their products, their bottles, their cans interactive.

So as a user, what that means is you would see a can, perhaps during the World Cup, the football World Cup, and it would say, I'm interactive, blip me and bring me to life.

And what you then do as a user is you open up your blipper app on your phone, you simply look at that can and

And right in front of your eyes, you don't take any pictures, right in front of your eyes, the can jumps to life.

You get to play a football game with it.

You get to see some of the stars of the World Cup come to life off the can.

You get to enter competitions and more.

Another example might be a cereal box.

So Lucky Charms in the States, for example, if you look at a box of Lucky Charms and you can play a game with the little goblin and get him flying down the rainbows and take your photograph with him.

And again, more educational tools as well that they're doing for children.

So it's a fantastic way for brands and advertisers to amplify their physical real world assets and to effectively turn their products into a new media.

And this is game changing for them.

Yeah, just over 100 we've raised today.

So it really varies.

Obviously, in the early days, a lot of the work we were doing was proofs of concept.

So it was a case by case, campaign by campaign type initiative.

They'd come to us with a brief.

They'd say, we're doing this sponsorship of the World Cup or we're launching this new product or we're doing this press or outdoor campaign.

We want to amplify it and make it more experiential.