Jess Butcher

And we'd enter into a creative and technical brainstorm with them and their agencies about

what content we could deliver and how we could really turn this into something that was very proactive, had a long dwell time and a huge number of users buying more of the products in order to engage with that experience.

These days now, we've been in the market long enough that we have long entrenched relationships that are ongoing, more like a retained relationship where we're at CMO level, we're talking about every campaign six to 12 months out rather than six to eight weeks out.

And pricing is down to a number of different factors, from technical and creative design time to technical and performance fees, according to how many interactions the partners get.

So it's a combination of consultancy and technical fixed fees.

I can't possibly reveal that right now.

Well, as I say, it's really case by case.

It used to be that we were looking at five-figure campaign by campaign deals that we were working on.

We're now looking at seven-figure retained relationships that are across a whole portfolio of products for large brand owners, such as Nestle and the Procter & Gamble of this world.

And it really, really depends on how

in depth and how entrenched we are with their teams and how closely we're working with the agencies as well, because we prefer the agencies to be doing a lot of that creative work for our products and our business to be scalable.

We kind of don't want to do all the stuff that isn't our bread and butter.

We kind of have done that in the past in order to demonstrate best practice and to build beautiful, beautiful experiences that we think do showcase the tech well.

But increasingly now we're getting the agencies to do more of that and training them in those skills.

And of course, there's huge revenue opportunities for them in that so that we can just do the technical mapping of that.

It's a six-figure deal now.

It's an average that we're working on, sort of middling six figures, I think would be fair to say.

But as I say, if you ask me that question in six months' time, it would probably be very different to what it was six months ago.

I mean, the whole revenue model is expanding and growing as our applications are expanding and growing.

So we're working with well over 500 different brands and asset owners to date to bring their marketing collateral and products to life.