Jess Butcher

And now we are very much becoming a data company.

And we have more data than anyone else as to how people use the camera in this way, what they're looking at, what they want to look at that they can't access content on and and how they're playing with this content.

And that really is is is the insight that we have that nobody else in the world has right now.

So we've done that was a series D. So that was our fourth round that we closed last month.

That's right.

The simple answer to that question is we want to become a verb in common parlance.

And we want to see that journey through as founders and as a management team here at Blippa.

We're certainly not looking to sell.

We're not in the market for an acquisition.

We, as co-founders that started this business, will not be happy until to blip is a word that is as commonly known as liking on Facebook or Googling something or tweeting.

Yeah.

And we're nowhere as far as that just yet.

We have a brilliant reputation and great awareness amongst the marketing communities, amongst advertising media professionals and brands.

But as of now, we haven't yet had that consumer cut through.

And this is a big and very exciting year for us this year where the technology is transitioning into this visual browser where we're turning the whole world on rather than just the interactive assets that our clients have worked with us on.

And this is really going to be game changing, because if you open up the app now and start to scan a room with it, you'll see that it's recognizing everything, not just the the Pepsi bottle or the.

Absolutely.

And now it's doing so right now with the brain of a kind of four year old child is going book, car, boy, girl, plant.

But the next version of that will be so much more sophisticated.

It will say, well, that book is Captain Corelli's mandolin and that car is a jaguar and that plant is actually a tulip flower.