Jess Butcher

And that boy is or that man is that famous comedian.

And it will be it'll be reaching maturity of an adult brain within the coming year.

And that's what's so exciting.

And that will create a whole new behavior to what we're doing with Blipper, that rather than it being reactive and you having to wait until a Pepsi can tells you it's interactive, you can actually just whip it out and start looking at things and see.

extracting information about the physical world and answering the questions that you have and stating your immediate curiosity as you're looking at it rather than waiting to be prompted to do it.

And that will see a very dramatic consumer tipping point that we're hugely excited about.

Right now, yes, it's technology.

So it's getting the very best and brightest engineering talent around the world to work with us on realizing that vision.

And alongside that, it's building great consumer stories and obviously marketing the proposition following the tech being ready and with each iteration of the app hitting the app stores.

So yeah, it's a costly investment, but it's

one that we're midway through and very, very happy with how that's developing.

So I'm on Twitter and I'm trying to get more active on it.

I was a fairly passive reader on Twitter for a long time.

So at Jess Butcher.

I'm also on LinkedIn and Blipper.com also has a huge amount of information about what we're doing and it's kept up to date.

Our blog is very recent and at Blipper, our Twitter handle is where we talk about issues within our space and obviously tech developments that we're rolling out at any one time.

As a marketer, anything by Seth Godin.

I'm an absolute fan and everything he says is like nectar to me.

So Seth Godin, his whole works and his blog.

I was fortunate enough to meet Aaron Levy when I was out on the West Coast a couple of years ago, and I love him, his ethos, his philosophy, and the culture that he's building within his company, as well as obviously the huge success that Box.com is enjoying.