Jess Jiang

Sorry, what is nuts.com?

Now, Mark says there's just a natural limit to the kind of brand opportunities that'll flow to a squirrel. Peanut wasn't exactly Kim Kardashian.

Now, Mark says there's just a natural limit to the kind of brand opportunities that'll flow to a squirrel. Peanut wasn't exactly Kim Kardashian.

Now, Mark says there's just a natural limit to the kind of brand opportunities that'll flow to a squirrel. Peanut wasn't exactly Kim Kardashian.

And then one day, Mark says, someone from the website Cameo reached out to get Peanut on the platform. And this is the second big moment where Peanut's story intersects with the modern attention economy and how it's changed over the past decade.

And then one day, Mark says, someone from the website Cameo reached out to get Peanut on the platform. And this is the second big moment where Peanut's story intersects with the modern attention economy and how it's changed over the past decade.

And then one day, Mark says, someone from the website Cameo reached out to get Peanut on the platform. And this is the second big moment where Peanut's story intersects with the modern attention economy and how it's changed over the past decade.

Like you could get your favorite side character from Seinfeld to wish your aunt Vovi a happy birthday.

Like you could get your favorite side character from Seinfeld to wish your aunt Vovi a happy birthday.

Like you could get your favorite side character from Seinfeld to wish your aunt Vovi a happy birthday.

Cameo was an innovation on the attention economy model because before, while creators had been able to make money through brand deals, it was the platforms like Instagram and YouTube that were making the lion's share of the profits from all this attention by using user data to sell targeted ads. Cameo offered a way for niche celebrities to sell themselves directly to individual consumers.

Cameo was an innovation on the attention economy model because before, while creators had been able to make money through brand deals, it was the platforms like Instagram and YouTube that were making the lion's share of the profits from all this attention by using user data to sell targeted ads. Cameo offered a way for niche celebrities to sell themselves directly to individual consumers.

Cameo was an innovation on the attention economy model because before, while creators had been able to make money through brand deals, it was the platforms like Instagram and YouTube that were making the lion's share of the profits from all this attention by using user data to sell targeted ads. Cameo offered a way for niche celebrities to sell themselves directly to individual consumers.

Early on, Cameo suggested people set their prices by calculating how much they are usually paid per minute based on their salary. Like, if you are an NBA star making $25 million a year, you should be making about $200 a minute, which could help you set your rate for a 30-second birthday video.

Early on, Cameo suggested people set their prices by calculating how much they are usually paid per minute based on their salary. Like, if you are an NBA star making $25 million a year, you should be making about $200 a minute, which could help you set your rate for a 30-second birthday video.

Early on, Cameo suggested people set their prices by calculating how much they are usually paid per minute based on their salary. Like, if you are an NBA star making $25 million a year, you should be making about $200 a minute, which could help you set your rate for a 30-second birthday video.

Mark would dress Peanut up in costume and have him hold a little post-it note with whatever message had been ordered. They did birthdays, Valentines, even a proposal. With Cameo, they had taken their second step down the squirrel hole of the attention economy.

Mark would dress Peanut up in costume and have him hold a little post-it note with whatever message had been ordered. They did birthdays, Valentines, even a proposal. With Cameo, they had taken their second step down the squirrel hole of the attention economy.

Mark would dress Peanut up in costume and have him hold a little post-it note with whatever message had been ordered. They did birthdays, Valentines, even a proposal. With Cameo, they had taken their second step down the squirrel hole of the attention economy.

And it was actually Mark who would become the star of this next chapter. He says it wasn't too long before he started to notice that a lot of the attention they were getting was directed toward him. Mark is a buff guy, works out a lot, and he explains he'd often wear these tight-fitting gym pants in Peanut's videos.