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Jess Jiang

👤 Person
210 total appearances

Appearances Over Time

Podcast Appearances

Planet Money
The Parable of Peanut the Memecoin

And this is where the story of Peanut the squirrel meets the modern attention economy and the central question it raises. When you have the world's attention, how do you actually turn that into money?

Planet Money
The Parable of Peanut the Memecoin

And this is where the story of Peanut the squirrel meets the modern attention economy and the central question it raises. When you have the world's attention, how do you actually turn that into money?

Planet Money
The Parable of Peanut the Memecoin

And this is where the story of Peanut the squirrel meets the modern attention economy and the central question it raises. When you have the world's attention, how do you actually turn that into money?

Planet Money
The Parable of Peanut the Memecoin

For a long time, attention, this scarce resource, was monopolized by newspapers and TV or radio companies who used the power of celebrity or news or scandal to draw in as many eyeballs as possible in order to sell ads.

Planet Money
The Parable of Peanut the Memecoin

For a long time, attention, this scarce resource, was monopolized by newspapers and TV or radio companies who used the power of celebrity or news or scandal to draw in as many eyeballs as possible in order to sell ads.

Planet Money
The Parable of Peanut the Memecoin

For a long time, attention, this scarce resource, was monopolized by newspapers and TV or radio companies who used the power of celebrity or news or scandal to draw in as many eyeballs as possible in order to sell ads.

Planet Money
The Parable of Peanut the Memecoin

Which is exactly what happened when Peanut's first viral video popped off. After that, a popular animal video website called The Dodo posted a video featuring Mark and Peanut.

Planet Money
The Parable of Peanut the Memecoin

Which is exactly what happened when Peanut's first viral video popped off. After that, a popular animal video website called The Dodo posted a video featuring Mark and Peanut.

Planet Money
The Parable of Peanut the Memecoin

Which is exactly what happened when Peanut's first viral video popped off. After that, a popular animal video website called The Dodo posted a video featuring Mark and Peanut.

Planet Money
The Parable of Peanut the Memecoin

Mark says Peanut warmed to this newfound limelight right away. He was just a preternaturally charismatic mini fauna, especially when the cameras were rolling.

Planet Money
The Parable of Peanut the Memecoin

Mark says Peanut warmed to this newfound limelight right away. He was just a preternaturally charismatic mini fauna, especially when the cameras were rolling.

Planet Money
The Parable of Peanut the Memecoin

Mark says Peanut warmed to this newfound limelight right away. He was just a preternaturally charismatic mini fauna, especially when the cameras were rolling.

Planet Money
The Parable of Peanut the Memecoin

Wow.

Planet Money
The Parable of Peanut the Memecoin

Wow.

Planet Money
The Parable of Peanut the Memecoin

Wow.

Planet Money
The Parable of Peanut the Memecoin

Now, when it came to monetizing all this newfound attention, Mark says he never set out to make money off his tiny, furry best friend. But as Peanut's profile grew in the attention economy of social media, all sorts of strange new opportunities started to present themselves.

Planet Money
The Parable of Peanut the Memecoin

Now, when it came to monetizing all this newfound attention, Mark says he never set out to make money off his tiny, furry best friend. But as Peanut's profile grew in the attention economy of social media, all sorts of strange new opportunities started to present themselves.

Planet Money
The Parable of Peanut the Memecoin

Now, when it came to monetizing all this newfound attention, Mark says he never set out to make money off his tiny, furry best friend. But as Peanut's profile grew in the attention economy of social media, all sorts of strange new opportunities started to present themselves.

Planet Money
The Parable of Peanut the Memecoin

Sorry, what is nuts.com?

Planet Money
The Parable of Peanut the Memecoin

Sorry, what is nuts.com?