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Jess Jiang

👤 Person
210 total appearances

Appearances Over Time

Podcast Appearances

Planet Money
The Parable of Peanut the Memecoin

It's one of the bushiest tales we've ever told. About a month ago, freelance reporter Nick Nevis and I took a trip to Peanuts Freedom Farm in upstate New York. We were there to visit Mark Longo and see the tiny empire that his Celebrity Squirrels fame helped build, the house that Peanut built.

Planet Money
The Parable of Peanut the Memecoin

It's one of the bushiest tales we've ever told. About a month ago, freelance reporter Nick Nevis and I took a trip to Peanuts Freedom Farm in upstate New York. We were there to visit Mark Longo and see the tiny empire that his Celebrity Squirrels fame helped build, the house that Peanut built.

Planet Money
The Parable of Peanut the Memecoin

Wow. Hello. The inner sanctum.

Planet Money
The Parable of Peanut the Memecoin

Wow. Hello. The inner sanctum.

Planet Money
The Parable of Peanut the Memecoin

Wow. Hello. The inner sanctum.

Planet Money
The Parable of Peanut the Memecoin

The room is filled with peanut memorabilia sent in by fans around the world. The walls and ceilings are covered in newspaper clippings and drawings. And under glass, the pièce de résistance, a tiny squirrel-sized, like, one-ounce cowboy hat.

Planet Money
The Parable of Peanut the Memecoin

The room is filled with peanut memorabilia sent in by fans around the world. The walls and ceilings are covered in newspaper clippings and drawings. And under glass, the pièce de résistance, a tiny squirrel-sized, like, one-ounce cowboy hat.

Planet Money
The Parable of Peanut the Memecoin

The room is filled with peanut memorabilia sent in by fans around the world. The walls and ceilings are covered in newspaper clippings and drawings. And under glass, the pièce de résistance, a tiny squirrel-sized, like, one-ounce cowboy hat.

Planet Money
The Parable of Peanut the Memecoin

Now, the story of how this one squirrel rose from an anonymous street rodent to a world-famous animal influencer begins seven years ago, on a sunny spring day in midtown Manhattan.

Planet Money
The Parable of Peanut the Memecoin

Now, the story of how this one squirrel rose from an anonymous street rodent to a world-famous animal influencer begins seven years ago, on a sunny spring day in midtown Manhattan.

Planet Money
The Parable of Peanut the Memecoin

Now, the story of how this one squirrel rose from an anonymous street rodent to a world-famous animal influencer begins seven years ago, on a sunny spring day in midtown Manhattan.

Planet Money
The Parable of Peanut the Memecoin

Mark is a lifelong animal lover, doesn't want the squirrel to die, so he brings it home and starts trying to figure out how to nurse it back to health. The little guy seems to love peanuts at first, so that is what Mark names him. But pretty soon, Peanut reveals himself to be a pretty picky eater.

Planet Money
The Parable of Peanut the Memecoin

Mark is a lifelong animal lover, doesn't want the squirrel to die, so he brings it home and starts trying to figure out how to nurse it back to health. The little guy seems to love peanuts at first, so that is what Mark names him. But pretty soon, Peanut reveals himself to be a pretty picky eater.

Planet Money
The Parable of Peanut the Memecoin

Mark is a lifelong animal lover, doesn't want the squirrel to die, so he brings it home and starts trying to figure out how to nurse it back to health. The little guy seems to love peanuts at first, so that is what Mark names him. But pretty soon, Peanut reveals himself to be a pretty picky eater.

Planet Money
The Parable of Peanut the Memecoin

Mark decides to start an Instagram account for Peanut. He starts posting videos of Peanut wearing little costumes, like that cowboy hat or a miniature ranger's jersey.

Planet Money
The Parable of Peanut the Memecoin

Mark decides to start an Instagram account for Peanut. He starts posting videos of Peanut wearing little costumes, like that cowboy hat or a miniature ranger's jersey.

Planet Money
The Parable of Peanut the Memecoin

Mark decides to start an Instagram account for Peanut. He starts posting videos of Peanut wearing little costumes, like that cowboy hat or a miniature ranger's jersey.

Planet Money
The Parable of Peanut the Memecoin

When did you first get the sense you might have a viral social media star on your hands? It kind of just happened.

Planet Money
The Parable of Peanut the Memecoin

When did you first get the sense you might have a viral social media star on your hands? It kind of just happened.

Planet Money
The Parable of Peanut the Memecoin

When did you first get the sense you might have a viral social media star on your hands? It kind of just happened.