Jess Kane

And it was a super small community of people who were in the functional medicine scene in the 1990s, 1980s.

And it's expanded and it's grown into such an incredible behemoth that we see today.

I still like I'm not I'm not used to going in places.

I was in a coffee shop earlier today and this woman looked at me and said, I recognize you.

Where do I know you from?

She was, oh, my God, body bio.

And my brother's at Sundance this weekend and he's going so many people kept coming up to me talking to me about body bio.

It's just it's weird to me because it was always such a niche.

We only sold to functional doctors.

Yeah.

And I'm so grateful that people are receiving what we are putting out there, that they are learning from us, that they're getting healthier, and that we're going deeper than just like a surface level kind of your typical vitamins and minerals.

Yeah.

That is what is literally falling apart just in the way leaky gut does.

You have leaky cells.

You have leaky mitochondrial membranes.

And so all of this bad stuff is getting in.

And when we make our cells more resilient by reinforcing the cell, the mitochondria, the organelle membranes, you have a better terrain and a better resilience overall.

The two most important structural fats for our brain are essential fatty acids and phospholipids.

And those are two of the things that my grandfather just understood from the 1990s and started manufacturing early on.

Yeah, it's a structural fat.