Jess Kane

It's a fat and oil that we make endogenously in the body.

We synthesize phospholipids from our diet.

And so we when we eat a food, particularly meats, seeds, eggs, egg yolks are like the best form of phospholipids, oily fish.

We make phospholipids from these foods.

The problem is, is that was fine, you know, 50, 100 years ago.

Today's world is just a toxic sludge that we're living in trudging through.

And we need some more of those phospholipids to have this pool that the body can pull from to constantly be reinforcing and repairing that cell membrane.

What's so critically important about the cell membrane, because we talk about it so much, is that all of the actions of a cell, the DNA, what we are supposed to be performing, our architectural blueprint, the work of Dr. Bruce Lipton,

Everything is performed on the membrane.

Hormone synthesis, neurotransmission, the energy produced by the mitochondria comes out through the membrane, through the mitochondrial membrane, through the cellular membrane.

So if that membrane is disrupted, all of those biochemical functions are disrupted.

And that's why I think my grandfather just focused on something that was so niche.

I think that the difference today that I don't think he would ever believe in the 1990s is just how much people need it now.

It's in our food.

It's in the air.

It's in the soil.

It's everywhere.

And so it's just kind of where we're constantly assaulted.

Yeah.

And reinforcing with these structural fats is critically important now more than ever.