Jess Kelly

But like...

Your bill is the same every single month.

It comes out as a direct debit.

So you're not going to have billing queries or anything like that.

I was reading that the service for the most part when it comes to the broadband is going to be plug and play.

If there's fibre outside your home now, if there needs to be

That connection, the last sort of connection to get the fibre to the home, they're saying allowed two days.

But overall, it does seem like it's removing a lot of the faff and a lot of the flab, I suppose, around getting a service like broadband installed and up and running in your house.

Yeah, and I suppose that's where the beauty of this offering comes into play because...

Having it so that it is just for Gomo customers means that the Gomo customer already knows the score with that digital experience.

And also, as you say, like it's not for everyone.

So this initial offer of 30 quid and then there is a 50 quid installation fee.

That's only for the first 10,000 customers.

But what I'm really interested in is the fixed price because for the last few Aprils, I've spent so much time talking about the annual, the now annual inflation increase that occurs, which is pushing bills up and up and up.

And I'm interested to see how, firstly, how other established providers respond in relation to that because we saw that they then developed

the traditional mobile networks then developed their own digital mobile networks in the wake of the arrival of GOMO and really pushed them.

So this to me is a bit of a game changer because it's a completely new approach.

Yeah, it's a win-win for them.

And I would argue for the consumer as well, because again, it's giving us more choice and better value.

I'd love to know your thoughts.