Jess Weatherbed

happen because we've got nefarious third party things that focus entirely on stuff like nudifying people or like a deep fake generation entirely this isn't kind of the opening eye or the the big name models but they exist and they're usually what's used to to do this kind of underground activity they're not going to be on board with it so you can't make bold promises about resolving the problem universally when there is no solution at hand at the minute

Yeah, I would say this has failed.

I think this has failed for what has been presented to us because what CTPA was for and what companies have been using it for are two different things to me.

CTPA came about as a... I will give it its credit because Adobe's done a lot of work from this, right?

And the stuff it was meant to do was, if you are a creative person, this system will help you prove that you made a thing and how you made a thing.

And that has benefit.

I see that being used in that context every day.

But then a lot of other companies got involved with that and said, cool, we're going to use this as our AI safeguard, basically.

We're using this system and it'll tell you.

It'll tell you when you post it somewhere else, whether it's got AI involved with it, which means that we're the good guys because we're doing something.

And that's what I have a problem with is because CTPA has never...

stood up and said, we are going to fix this for you.

A lot of companies came on board and went, well, we're using this and this is going to fix it for you when it works.

And that's an impossible task.

It's just not going to happen.

If we're thinking about adopting this platform, just this platform, even this in conjunction with stuff like SynthID or inference methods, it's never going to be an ultimate solution.

So I would say like the...

resting the pressure on we have to have AI detection and labeling, it's failed.

It's dead in the water.

It's never going to get to a universal solution.