Jess Weatherbed

That doesn't mean it's not going to help.

if they can figure out a way to effectively communicate all of this metadata and robustly keep it in check, make sure it's not being removed at every instance of being uploaded, then yeah, there'll be some platforms where we'll be able to see if something was maybe generated by the aisle, maybe it was like a verified creator badge, something, whatever Missouri is talking about, where we're going to have to start verifying photographers through metadata and all this other information.

But there is not going to be a point in the next decade

Yeah, three, five years where we sign on and go, I can now tell what's real and what's not because of C2PA.

That's never going to happen.

From this turn of events, there's probably going to be some kind of regulatory efforts.

There's going to be some kind of legal involvement because up until this point, there have been murmurs of how we're going to regulate stuff like with the Online Safety Act in the UK and everything now kind of pointing and going, hey, AI is making a lot of deep fakes of people that we don't like and we should probably talk about having rules in place for that.

But up until that point, these companies have...

basically been enacting systems that are supposed to help us out of the goodness of their heart, out of the, oh, we've spotted that this is actually a concern and we're going to be doing this, but they haven't been putting any real effort into doing so.

Otherwise, again, we would have some kind of solution by now where we would see some sort of widespread results at the very least.

It would involve working together, having widespread communications, and that's supposed to be happening with the CAI, with the initiative that everyone else is currently involved with,

There are no results.

We are not seeing them.

Instagram made a bold effort over a year ago to stick labels on and then immediately ran back with its head between its legs.

That is the point of this.

So unless regulatory efforts actually come in, clamping down on these companies and saying, OK, we actually now have to dictate what your models are allowed to do and what we're going to have repercussions for if we find out what your models are doing and not supposed to be doing.

That is the next stage.

We have to have this as a conjunction.

I think that will be beneficial in terms of having that with labeling, with metadata tagging and stuff.

But alone, there is never going to be a perfect solution to this.