Jess Weatherbed

If you have an established model, it's 50-50 as to whether it's even possible to update it with the ability to log these metadata credentials in from that point.

We know that Shutterstock is a member at the minute, like the system that you're describing would probably be the best approach that we have to making this beneficial, at least for us as people that see things online and want to be able to trust whether protest images or like horrific things we're seeing online are actually real to have a trusted.

middleman as it were but that system itself hasn't been established we do know that shutterstock is involved they are part of the the ctpa committee or like they have general membership so they are on board with using the standard but they're not actively part of the the process behind how it's going to be adopted at a further stage so unless we can also get the other big players involved for stock imagery then like who knows where this is going to go but shutterstock actually implementing it as a as a middleman system would be probably the most beneficial way to go

It generally exposes the biggest flaw that the system have and every system like it to its credit.

So I would always argue I don't want to defend CTP because it's doing a bad job.

It wasn't ever designed to do it on this scale, right?

It wasn't designed to apply to everything.

So in this example...

Yes, platforms need to be adopting it to actually read that metadata, providing they're not the ones ripping it out during the process of actually supposedly scanning for it.

But unless this is absolutely everywhere, it's just not going to go.

Part of the problem that we're seeing is as much as they can credit saying it's going to be really robust, it's going to be really efficient, you can embed this at any other stage.

There are still flaws with how it's being interpreted, even if it is scanned.

So that's a big thing.

It's not necessarily that platforms aren't picking up the metadata or stripping it out.

It's that they have no idea what to do with it when they actually have it.

And at the point of uploading any images, there are social media platforms, LinkedIn, like Instagram, threads are all supposed to be using this standard.

And there is a chance that when you upload any kind of image or video to the platform, any metadata that was involved in that is just going to be stripped out.

So unless they can all come to an agreement, every platform, literally every platform that we access and use online can come to an agreement that they are going to be scanning for very, very specific details.

They're going to be adjusting their upload processes.

They're going to be adjusting how they communicate to their users.