Jess Weatherbed

There needs to be that agreement.

uniform, total uniform conformity for a system like this to actually make a difference, not even just to work.

And we're clearly not even going to see that.

One of the conversations I had actually was when I was grilling Andy Parsons, who is head of content credentials at Adobe, which is another, that's their word for implementing CTPA data.

I commented on the fact that the grok mess that we've had recently, Twitter was a founding member of this.

And then when Elon purchased the platform, it disappeared off.

And by the sounds of it, they've been trying to entice X to get back involved, but that's just not going anywhere.

And X, however we see its user base at the minute, has millions of people using it.

And that is a portion of the internet that is never going to benefit from their system because it has no interest in adopting it.

So you're never going to be able to address that.

We have to take a quick break.

We'll be right back.

I would say so.

I think we've kind of been waiting for tech to basically admit that.

I see them using stuff like CTPA almost kind of a meritless badge at this point because they're not endeavouring to push it to its utmost potential, really.

Even if it was never going to be the ultimate solution, it could have been at least some kind of benefit.

And we know that they're not doing this because in the same message,

Missouri is describing this like, oh, it would be easier if we could just tag real content.

That's going to be so much more doable.

And if any, that would be good.