Jesse Cole

Then from 9 to 10, we have a post-game plaza party with the cast.

And then we sign autographs to the last families.

So that's what we believe we can be the best in the world at.

So we spend all of our time, so much of our time thinking about reinventing there, creating, how do we make the show a little better?

There's a boring moment here.

It's why we changed the rules of banana ball and eliminated mound visits because no one in the world gets excited about a mound visit.

No one's like, I can't wait.

Hopefully I have three or four mound visits today.

I love when the coach slowly walks out to the mound.

Boy, that's my favorite moment.

So again, you got to look at those friction points.

You got to eliminate them.

And then you got to listen to your fans, not what they tell you, but how they act.

The way we developed Banana Ball is we watched fans literally with a camera set up.

Every 30 minutes, we were watching when our fans got up and left in our stadium for a whole season.

And we realized they were leaving early at 9 o'clock.

We realized they were getting out of their seats.

That's why we made it a two-hour game.

And now we watch our fans getting scammed constantly on Facebook with these fake people acting like us and trying to sell fake tickets.

And we watch it and it fires us up more than you ever know.