Jesse Cole

It's to bring joy.

It's to bring fun.

And yes, we do some storytelling, but mostly it's who we are, what we stand for internally with our team first.

Yeah, so it's a clear direction.

You know, what can you be the best in the world at?

Todd Graves, the founder of Raising Cane's, said, do one thing and do it better than anyone else.

So for us, we believe we can create the greatest show in sports.

We believe no one will put the energy and effort into combining show elements and music and characters and dance and fun with the competitiveness of banana ball in one world.

and make it all happen together and so we spend a lot of our time thinking about our shows in every moment from what people don't realize is that hey the game may start the show may start at seven o'clock but or the game may start at seven o'clock the show actually starts

At 2 o'clock.

Or now with the Texas Tailgaters, the greatest pregame sport, they're actually in the parking lot on their home games.

So the whole team is actually out in the parking lot greeting fans, interacting, playing games.

They're grilling.

We grill tons of hot dogs and burgers just for fans for free out in the tailgate.

So when fans are first pulling up in the parking lot, the Tailgaters send the tone.

And then literally at 2 o'clock, we do a rope drop, and we have a big opening where everyone gets in.

Then the players are signing autographs at Major League Stadiums right when we open it.

Then we have a full show out there from literally 3 to 4.30 with a big March opening.

Then from 4.30 till 7, we have about 72 different promotion skits, dances, songs that happen before the game.

Then we go from 7 to 9, we have a full show.