Jesse Cole

Where we pay a lot.

Spend millions of dollars investing in players and travel and everything else.

But it was best for fans.

So then we went from 100,000 to 500,000.

to a million, to 2.2 million, to over 3.2 million this year.

If we did all those other things and had all the extra fees and all the things that aren't fans first, we couldn't serve that many fans because they wouldn't be interested.

And so when you're playing the game on how to create fans, everything else takes care of itself.

Yeah.

Do we leave 20, 30, 40, $50 million on the table?

100%.

But that's not, the business is still very healthy.

We can take care of our people at a high level and, you know, the business is growing.

Let me give you an example.

There's 4.2 million people on our ordering list.

So you mentioned a million earlier.

There's actually over 4 million on our list.

And during the holiday season right now, you know, we don't look at the dollars.

We look at how we serve fans.

We are doing thousands of orders every single day online all over the country for merchandise, just merchandise.

And so we have 100,000 square foot warehouse with numerous people serving fans all hours throughout the day.