Jesse Cole

And so like that, because of that trust we built and that loyalty we built that our fans continue to come and support us.

cultural equation here and almost put it as like happiness equals reality minus expectations right and that's what jesse and emily are able to deliver with the product well the expectations keep rising everyone's expectations of experience and service keep rising that's true well think about taylor swift you know on her heiress tour she goes i'm gonna do a set that's almost four hours long

That's crazy.

I'm going to give people signs from every single era.

But her thing is like, these people are coming from all over the world to see me.

I'm going to give them the best concert event I could ever give them.

And back in the day, Michael Jackson used to think the exact same way and go over the top with his performances.

And so what people don't realize is a show that starts at 7 o'clock for us, we actually start entertaining at 2 o'clock.

We actually do a rope drop, and we have our players greeting fans as they walk into the stadium signing autographs.

And then we do a pre-show from 3 to 4.30.

Then we have a march.

And then we have pre-entertainment from 4.30 up until 7, like 72 different shows, promotions, music.

Then we have our two-hour game.

Then we have an hour post-game plaza party.

Then we sign autographs until the last fan leaves, which goes to 11.30.

And we're not asking for extra money.

We just want to give more to our fans, and then hopefully they continue to get to us.

Literally, what's crazy, back six, seven years ago, so I do an idea book every single day, or I document an idea.

And the original ideas, which we called the game Showball, is in the Hall of Fame right now.

And a lot of the original- National Baseball.