Jesse Cole

Wouldn't it be cool to play a game on a beach?

Wouldn't it be cool to do all these things like an aircraft carrier?

Wouldn't it be cool?

And so this what if philosophy, what if we did this?

And if we think that would be cool and that'd be fun, we just try it.

We don't know how to do it.

You don't know how to do a cruise ship.

No one teaches you that.

You don't know how to game at a football stadium.

No one teaches you that you learn by doing.

And so I think a good mindset is, is would that be fun?

Do you get excited about it?

If you get excited about something and you're passionate about it, same thing with our team.

If they have an idea for social media and we may know.

It's probably not going to work.

But if they're so fired up about it and they're energized by it and they're going to choreograph and block every step of it, we let them do it because they're going to learn more about it.

You want people showing up with passion and energy and fire.

And that's how creativity comes.

And so that's kind of what we preach.

And it starts from the top.