Jesse Cole

There's books everywhere.

Your input affects your output.

Constantly, every morning, I start with reading and writing and ideas.

That's part of my system and for creativity.

And it's really important...

to create before you consume.

Often, the night before, I'll write down, what is my idea bucket?

What's my theme that I want to work on?

I have that in my mind when I wake up.

I can already start thinking creatively as opposed to just scrolling through social, going through previous emails, and then you become other people's priorities is what you're focused on, not your own priorities of creating.

The best days, Emily knows, when I come down from my office early before the kids are up and I'm like, I had some great ideas.

I'm going to win the day.

If I'm old, I'm just trying to

Fix all these things.

It's tough.

So I think you've got to win the morning, win the day, as Hal Elrod says from The Miracle Morning.

But yeah, creativity, it's tough to teach.

You need to find what works for you.

But yeah, I mean, Saturday Night Live, Grateful Dead, WWE, they're constantly thinking what are the new things they're doing every single day of the week.

I think that's big for us.