Jesse Cole
👤 SpeakerAppearances Over Time
Podcast Appearances
Yeah.
He really wanted to have a big Christmas parade, and it was going to cost $350,000.
And everyone was like, no, we had our highest propensity right now.
That makes no sense.
They're already here.
And he goes, no, we need to always give them a reason to come back.
That's why we should invest the money and invest the dollars.
And he was obsessed with that, plussing the show.
Yeah, that's a plussing.
No, zero interest.
No, zero interest.
For us, I mean, in this respect, that's just the wrong question.
We don't think about that.
And we constantly think, how can we create fans?
And we're competing against ourselves every single night, every day.
How can we get better for our fans?
How can we create a better experience and a better show?
And we got a long way to go.
We're still in the first inning because we're doing things that are extremely hard.
We have no idea.