Jesse Cole

We're playing in 45 states this year.

We're playing from Billings, Montana, to North Dakota, to the Superdome, to 100,000-seat stadiums in Tennessee and Texas.

I mean, it is extremely hard.

We haven't even gone international yet, and we're getting all these opportunities.

We've got to focus on one fan at a time and creating fans.

And we're not competing against MLB.

I hope that we're both working together to create fans of the game, even though our game is a lot different.

I applaud them because they have made a lot of adjustments over the years to make the game better, and I think we're both hopefully winning together to create fans.

The people that think we're a fan, they don't know the DNA of our organization.

Right.

And they don't know how obsessed we are with the show and obsessed with our fans.

And so every day we're thinking about how do we make our show better.

We know that's the differentiator for us.

It's the greatest show in sports, what we're trying to create.

And that is that experience that there's always something happening.

If you blink, you may miss something.

And that whether you're in the upper deck, you're going to get greeted by our cast or our players.

Or if you're right behind home plate, we're going to try to create that one-on-one experience.

And it's hard.

50,000 fans, 100,000 fans, it is extremely hard.